Srikasih Febriyanti


One Stack to Another.

I have just cleaned up my personal stacks and I realized that I have encountered this fascination for a long time — finally to be dealing with a design role I partake today in media and publication.

I remember I used to collect magazines since college time from few places back in Kuala Lumpur. I would dump any kind of issue on my shelf and spend my allowance every month at the nearest newsstand. I just love flipping them as if every piece inside was crafted and curated into its best portions. And as a design student at that time, buying both local and international magazines without worrying over budget was a total luxury. It was even better because reference came more handy in a printed copy.

Of all publications I've ever subscribed at early days, KLue was the one that led me to understand how content works, how it engages and be part of one's monthly life. As a local gem, this magazine was deeply tied with youth pop culture. When I came to study in Malaysia, there wasn't really anything that sort of covered the scene and what was going on in the capital city per se. But then I guess grabbing one copy of KLue was the best decision. This magazine then became personally special to me because I spent years surviving life in Selangor and KL with its monthly copy as my gateway source. I met people from one gig to another, and befriended some just from being well-informed and convinced enough that life was greater outside... through a magazine. 

It fascinates me how a magazine (as one example of many form of publication) become a home to somebody. The thought of building comfort inside consistency of information to the audience has taught me how organic a print could be. It took me years to be able to explore editorial design like what I am doing today, since this was the untapped part of my journey beforehand. 

Editorial design is the framework through which a given story is read and interpreted. It consists of both the overall architecture of the publication (and the logical structure that it implies) and the specific treatment of the story (as it bends or even defies that very logic). It does something else too, depends on how our content would like to be elevated into.

Pictures, judgments, layouts, grids, fonts, styles, provoking headlines, and catchy masthead are no longer taken for granted — for now I know concepts and details are tightly curated. I understand that communication does come in many ways and a magazine alone could cater tons of stories to be shared. I feel lucky enough to surpass both print and digital era though, for they have given me a better reading experience on paper and screen. The medium might have changed, but the spirit of magazine stays the same. 

I've found one publication posted online today which covers about editorial design. It doesn't harm to be reminded once again, right? If you fond of the same thing, you might like to spare some time flipping in. From one stack to another, I hope I would never stop learning. 

Sabbe satta bhavantu sukhitatta.