Srikasih Febriyanti


In between cut and action.

The best thing I enjoy about my work? The possibility to create characters on my storyline as I wish and lay them in between message of my products. I could see the impersonation of people I would like to see as who they are. Recollecting moments, personality and gestures as much I remember inside my head.

And those people inside the frame, they aren't only talents of my commercials. They are those who I miss dearly that I won't be seeing in real life anymore. They are carrier of message I have never been able to address. Even when I am dead to them, they are alive to me.

At least when all fails, restoring memories is much easier to be done in between cut and action.