Art dIRECTION & GRAPHIC DESIGN

Rambling along with various interests in creative industry, she runs her routine as an Art Director in the area of advertising, photography, commercial campaign, also Graphic Designer for print and editorial design. Away from the machine and clients, she's usually messing around with the alphabets, loading 35mm films into FM10 or simply be found having good meals and traveling.

Upon her Bachelor certification in Art & Design given by Curtin University of Technology at 2008, she decided to build her pathway in advertising and design. 

With practical knowledge in previous creative fields, she motivates herself to keep growing toward what the future holds. She would love to widen her creative execution stand point and expanding from the raw beauty of prints to sophisticated pixels on screen.

Equipped with self-driven energy to learn and cross-functional skills, she looks forward to elevate her design and creative process for better social experience.
She is open to learn as much as she could about everything under the sun, but specialize in a few things that she gets excited about: from hand-drawn lettering to branding and publication, also from heartwarming ad campaign to engaging digital adventure.

LABOR OF LOVE

It all started with a draft of love – literature, writing encounters and graphic design. Letterplatters, by name, is a plate of type-thoughts that has been taken care of since early 2010 as a concept that she holds closer to her heart. Morally supported by her former partner to make her dream comes true, she then build her own space to showcase her learning curve in typography.

By putting her faith in the power of words through this side project, she takes herself not just creative by profession, but driven by an energy and aspirations that are non-revenue based too. She believes she could take her experiments to immerse into her daily works and start pushing it to a direction she's looking to pursue with collaborators and client. A very different skill and passion have to be nurtured to enrich her experience, hence her bonding with beautiful group of letters.

She currently run Letterplatters by weekend for mostly typography-led stuffs & conceptual works along with some collaborations and initiatives for social contribution. She curates publication for Letterature initiative and also takes care of The Alfabeta Story to host any typography and literature-inspired knick-knacks. 

Take a look on what's cookin' at the cave here.


THE LOVE OF WRITING

Her love of crafting words has never fade away, believing that writing would make her
a better designer. Being an art-based creative who trains herself to write into many forms has enrich
her perception of how to deliver message to the audience. She often compose words into poems
and short stories, alongside articles or self-published release of her personal interest. 


EXPERIENCES

Jr. Graphic Designer | Mediamont Sdn Bhd, Malaysia
Graphic Designer & Assistant Videographer | Freeport McMoran, Indonesia
Jr. Copywriter | Soulution Sdn Bhd, Malaysia
Creative Designer | FriedChillies Media Sdn Bhd, Malaysia
Creative Chief | Letterplatters, Indonesia
Sr. Graphic Designer | ColmanHandoko, Indonesia
Art Director | ColmanHandoko, Indonesia
Art Director | Pierrot, Indonesia
Head of Art & Design | Xtreme Graphics, Indonesia
Editorial Designer | Agency Fish Ltd, Indonesia


SELECTED CLIENTS

Permata Bank, Culture Specialist Bank Mandiri, AQUA Danone, Amerta Indah Otsuka,
Nutricia, AXIS, Mediate, Yayasan Danamon Peduli, Alexander, PetroChina International,
Kumon Indonesia, Arrano, Astragraphia, Trakindo, Intiland.


Publication & Exhibition

LOMO LAMA Exhibition, Lomo Malaysia Collaboration (2006)
Orange Special on Timeless Voice by The International Library of Poetry (2007)
Holga-ism on RUPA Collective Exhibition (2007)
Lomolipop! Exhibition, LUCT Lomography Club (2008)
Afterlife on ACT 2.0 by Kopi Keliling (2013)
Letterature: Bedah Rasa by Letterplatters (2015)
Inktober: Daily Sketchdule Mini Collective (2015)
Letterature: Bisik Kata by Letterplatters (2016)


Workshops & PARTICIPATION

The 4th ASEAN Literary Festival in Jakarta (2017), TEDxJakarta 12th: Niyata (2017), Asian Festival of Children's Content
Singapore (2017), Edward de Bono's Six Thinking Hats by Inspirasi Indonesia 2016, Social Enterprise Workshop
(Social Business Canvas) by British Council Indonesia 2015, Bangkok International Typography Symposium (BITSMMXV) 2015, "Disrupt Your World With Change" by Hyper Island 2015, Basic Chalk Lettering (Kaligrafina) 2015, 
Klinik Menulis Skenario (Pabrikultur) 2014, Bangkok International Typography Symposium (BITSMMIII) 2013,  
IDEAFest Indonesia 2013, IDEAFest Indonesia 2012, Bangkok Design Festival (BDF) 2010, Bangkok Design
Festival (BDF) 2009, TEDxKL Youth Conference 2010, 4th ThinkLab KL Design Conference 2010,
"The Design Society" Annual Conference Singapore 2010, "Expectation of Young Creative Person"
by 95% Academy Malaysia 2008, Ad Unplugged "FEARLESS" Malaysia 2007, 
Design Edge Singapore 2005. 


Honor & Award

Cannes Young Lions Indonesia Finalist for Media Category (2012)


INDEPENDENT COURSE

English Conversation Class at LBPP LIA (2003)
Drawing Course at Bintang Merah (2004)
Letterpress Training with The Distillery Asia (2014)
User Experience for the Web by Open2Study (2015)
Online Advertising by Open2Study (2015)
Writing for the Web by Open2Study (2015)
Adapting A Print Layout for Digital Publishing by Lynda.com (2015)
Designing A Digital Magazine by Lynda.com (2015)


Giving Back

Art Direction on Food Photography | Guest Lecturer at Dasein Academy, Malaysia (2011)
The Power of Branding | Speaker & Trainee at Yayasan Darunnisa Indonesia (2014)
Volunteer at Kelas Inspirasi Palembang | Indonesia Mengajar (2014) 
Designer's Traits | Jakarta UI/UX & Graphic Designer Meetup (2015)
Brand Value in Practice | Jakarta UI/UX & Graphic Designer Meetup (2017)


Interested to get to know more?

For interview and/or further overview about commission work or collaboration,
please don't hesitate to drop a mail to plexabee@gmail.com.